This Sony initiative let PS4 gamers support charities like Make-A-Wish, the USO, and the V Foundation by buying digital content, with 90% of proceeds going to the cause, and entered them into sweepstakes to play PS4 games with celebrities like Stephen Curry, Snoop Dogg, Shaun White, and Yasiel Puig, either online or in person. I directed these spots, designing them in a retro animation style reminiscent of classic 70’s superhero cartoons.
Credits
Agency: Bartle Bogle Hegarty
Producer: Abbie Noon
Director: Mike Foran
Storyboards: Tory Sica, Garrett O’Donoghue
Character Design: Tory Sica, Mike Foran
Animation: Mike Ricca, Lauren Monardo Grampery, Granger Davis, Sean Lattrell, Mike Foran
Background Design: Chris Fisher, Deodato Pangandoyon, Tory Sica, Prentis Rollins, Steven Garcia
Poster Design: Tory Sica