This is the first of three Cocoa Puffs spots I directed for Saatchi & Saatchi. It was a treat to bring our own whacky spin on this legacy character.
Credits
Client: General Mills Inc.
Agency: Saatchi & Saatchi
Creative Directors: Pat Giles, Manny Galan
Art Director: Brad Rodriguez
Director: Mike Foran
Animation Supervisor: Justin Roth
Copywriter: Adam Kline
Producer: Erika Tribble
Lead Animators: Patrick Tuorto, Martin Wittig
Storyboard: Piero Piluso
Background 2D: Tim Chi Ly
Background 3D: Stephen Talkowski
Motion Graphics and Compositing: Mike Ricca, Mike Foran
Production Manager: Emily Williamson